Board Thread:Game Discussion/@comment-24003266-20131026082502/@comment-22612804-20131028002440

They do it because people are willing to pay for it. It's that simple really IMO. Any Gree employee who looks at the forums can see in a heartbeat that most people don't like the company. Yeah, 5000 gems for bkal+ is utterly insane. I've spent a couple hundred on the game and anyone can feel free to say I am an idiot, being I happen to believe that too lol. The chests and most things to spend gems on are a complete rip off. Anyone spending gems on chests should just use them in guild wars. It would pretty much be a guaranteed epic provided you're in a good guild.