Board Thread:Game Discussions/@comment-24738360-20140826201022/@comment-24424436-20140830045056

I see a reason for targeting lower levels. You also stated it, Casey, it is because people feel the need to standout. People don't want to be average, they want to be better than average so they'd want to get an epic to achieve being better than average and here is a guaranteed way of doing so. Also, once people have felt what it feels like to be better than most people, they want to keep that feeling so they might keep spending a few dollars here and there instead of being a purely f2p player.